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Drive growth. Ensure strategic alignment.
Start-ups and small companies often operate with very little staff and may require assistance in a variety of areas. In such cases, it is more practical and cost-effective to seek assistance from one versatile consultant rather than multiple specialists. When multiple business areas are concerned, it's important to establish a clear understanding of the big picture before making recommendations and prioritizing actions. For example, one shouldn't make efforts to increase sales without also taking steps to ensure that the business has the operational capacity to meet the increased demand. Maintaining a big picture perspective is essential to Align Forward, especially as our particular expertise is in growth (business development, sales, marketing). We strive to understand all areas of your business (personnel, operations, brand, cash flow, competition) and identify any weaknesses. Then we help correct deficiencies and leverage your strengths to improve performance. As companies grow, they tend to acquire more in-house expertise which generates a more complex operation led by multiple people. The challenge of keeping all business processes aligned grows at least as fast. Strategic alignment is a critical success factor that Align Forward avidly promotes.

What is strategic alignment?

Alignment refers to having all aspects of a company – individual employees as well as departments (eg – R&D, sales, marketing, HR, production) – working in unison towards the same well-defined goals; these goals should include offering the best products and/or services to a clearly-defined market segment. The following important elements should be reviewed in order to evaluate and improve the alignment of your business: your annual strategic plan, marketing plan, brand, website, marketing communications, sales channels as well as the overall market in which you operate.

Align these 9 aspects of your business

This helpful article on our blog may give you some insight into how to get aligned.

We have expertise in a number of areas

People's definitions of common business terms sometimes vary. The list below is typical of the types of things we can help you with but if you don't see what you're looking for, please enquire.